COLLEGE
FOOTBALL PLAYOFFS
Ai Model Development | Web Design | Marketing
During my time working on the College Football Playoffs, I took the lead in creating templates and mockups for each round of the event, collaborating closely with my supervisor to ensure alignment with overall branding goals. This project was particularly exciting as it marked the shift from using product images to featuring models wearing the apparel, providing a more dynamic and engaging visual experience. It was a truly collaborative effort, with a team coming together to make this vision a reality for the NCAA team first time. As the only designer on the team capable of handling the complex design needs, I was proud to contribute to this landmark project.
AI Model Graphics
Using the MidJourney AI generator, we create innovative and visually compelling model graphics. While AI can produce impressive results, it often requires significant refinement to reach the desired level of realism. When the initial output is strong, we enhance it further through a process called Magnific, which smooths out any animated qualities and makes the image appear more lifelike. However, one challenge we frequently face is that AI-generated hands often lack natural detail, so we avoid showcasing hands in the final graphics. After multiple rounds of review and adjustments, we finalize the model and then seamlessly incorporate the champion's apparel and colors, ensuring a polished, high-quality design.